The factory was officially established in Guangzhou, marking the beginning of a new journey in beauty and hair care products.

Initially, the focus was on the research and development and production of shampoos and conditioners, establishing strict production standards. All products met international standards, laying a solid foundation for future development.

More advanced production equipment was introduced, and the first independent brand, Fnicefine, was successfully created, encompassing various shampoos, conditioners, sets, and styling products. Capitalizing on market gaps, it instantly ignited the entire beauty and hair care market.

An independent R&D laboratory and team were established to deepen research on styling products, hair masks, etc., and brands such as SENCAFU and RQOOH were launched, providing services to professional salon teams, achieving full coverage from shampoos and conditioners to styling products.

A new modern factory was built, achieving ISO 22716 (Cosmetic GMP) certification. The Fnicefine, SENCAFU, and RQOOH series were launched as high-end lines, with products beginning large-scale exports to Southeast Asia, Japan, South Korea, and other international markets.

An intelligent manufacturing system was introduced, enhancing flexible production capabilities and achieving full automation of product manufacturing. Environmentally friendly packaging upgrades were implemented across the entire product line, and new formulas using sustainable raw materials were launched, winning numerous industry innovation awards.

Focusing on cutting-edge trends such as scalp health, green production, and personalized customization, strategic cooperation with domestic and international brands and R&D institutions was deepened, and the O’lijard brand was launched to go global. We are committed to becoming a strategic partner for global hair product innovation and intelligent manufacturing.